Why Choose Us?

Client Focus

We prioritize our clients and their unique needs. We take the time to understand their goals, challenges, and aspirations.

Collaborative Approach

We believe that open communication and feedback are the basis for fostering a strong partnership.  By working together throughout the bookkeeping process we can help ensure you have the proper information to meet your goals.

We are passionate about what we do, and we’re excited to help you achieve your business goals. Regardless of what kind of small business you own, we are her to support you every step of the way. Get in touch with us today to discuss how we can assist you. We look forward to working with you and being your trusted partner with your bookkeeping.

Expertise & Knowledge

With a strong background in bookkeeping we bring extensive expertise and knowledge to every project we undertake.

Quality & Accuracy

Simplified Bookkeeping prides itself on meticulous attention to detail, and a commitment to ensuring you receive reliable and error-free books.  If a mistake does occur, Simplified Bookkeeping will make every effort to fix it, and prevent it from happening in the future.


Justin McConnell, Owner

Hi, I‘m Justin and I grew up in the small town of Ripon, WI before graduating from Viterbo University with a BS in Accounting.  After graduation I moved to Milwaukee where I have worked in various aspects of the accounting profession since 2013.  I am a Certified QuickBooks ProAdvisor and have an in-depth knowledge of all things bookkeeping and accounting.  I know my way around a spreadsheet pretty well.

In my free time I like to hit the golf course for a quick 18 and I look forward to getting out to all the great beer gardens during the all too brief Milwaukee summers.  I root for the Bucks, the Brewers, and the Pack!